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Lanta LLC (“Lanta,” “we,” “us,” or “our”) is a Maryland limited liability company operating a warehouse management and transportation management platform at wms.lantallc.com. This Privacy Policy explains how we collect, use, and protect information from users of our portal, including warehouse customers, drivers, and staff.

1. Information We Collect

We collect the following categories of information:

• Account Information: Name, company name, email address, phone number, and password (stored as a salted hash).
• Operational Data: Inventory records, transaction history, dock appointment details, freight load assignments, Bills of Lading, and invoice records associated with your account.
• Driver Data: Phone number (for dispatch SMS notifications, only if opted in), load assignment history, and payment history.
• Location Data: When live load tracking is used, a driver's device GPS location (precise location) is collected only during an active dispatch to show the load's real-time position to dispatch and the receiving customer. Location is collected only with the driver's device permission, is not collected in the background outside an active load, and is never used for advertising or sold to third parties.
• E-Commerce Integration Data: Shopify store credentials and order data, collected only when a customer enables this integration.
• Usage Data: Login timestamps, IP addresses, and browser information for security and audit purposes.

2. How We Use Your Information

• To provide warehouse management, dispatch, and fulfillment services
• To send operational SMS dispatch notifications to opted-in drivers
• To show real-time load location to dispatch and the receiving customer during an active delivery (when live tracking is used)
• To extract data from documents you upload (e.g. broker load sheets, vendor invoices) using an AI service, so the information does not have to be re-keyed by hand
• To generate invoices, Bills of Lading, and reports
• To synchronize orders with connected e-commerce platforms (Shopify)
• To authenticate users and maintain portal security
• To respond to customer service inquiries

We do not use your information for marketing purposes. We do not send promotional SMS or email messages.

3. SMS Notifications

Phone numbers provided by truck drivers are used exclusively to send operational dispatch notifications when a load is assigned. Consent is obtained through the Driver Portal before any SMS is sent. Drivers may opt out at any time by replying STOP or through the portal settings.

Phone numbers and SMS consent records are never shared with third parties for marketing purposes. For full details, see our SMS Consent Policy.

4. Data Sharing

We do not sell your personal information. We may share information with:

• Twilio, Inc. — SMS delivery provider. Phone numbers are transmitted solely to deliver dispatch notifications.
• Shopify — Order and fulfillment data is exchanged with Shopify only for customers who have connected their store.
• Anthropic, PBC (Claude AI): When a staff user uploads a spreadsheet, PDF, or photo to the bulk load or invoice importer, the document’s contents are transmitted to Anthropic’s API solely to extract the structured fields (e.g. customer/source, references, amounts, dates). See Section 4B.
• Legal requirements: We may disclose information as required by law, court order, or government authority.

4A. Shopify Integration — Data Processing

When a merchant installs and connects the FlowOps by Lanta app to their Shopify store, Lanta acts as a service provider / data processor on behalf of that merchant for the purpose of fulfilling their orders.

• Data accessed: order data (line items, quantities, recipient name, and shipping address) and fulfillment data, retrieved to route and fulfill orders through the warehouse. Recipient name and address are used transiently to prepare the shipment and are not stored after fulfillment. We request only the minimum OAuth scopes required for order ingestion and fulfillment.
• Data retained: we store only order reference numbers and warehouse processing status. We do not store end-customer personal information (names, addresses, emails, or payment data) from Shopify orders.
• Mandatory data-protection requests: Lanta honors Shopify’s required privacy webhooks. On a customers/data_request we report any order references held; on customers/redact we confirm no customer personal data is retained; and on shop/redact (and on app uninstall) we delete all data associated with that shop.
• Applicable law: we handle data consistent with the GDPR and CCPA, including the access and deletion rights described in Section 7.

4B. AI-Assisted Data Processing

The bulk import tools (external loads and invoices) offer optional AI extraction: instead of typing a spreadsheet, PDF, or photo in by hand, a staff user can upload it and the system reads the fields automatically. When this is used:

• Provider: Anthropic, PBC (the Claude API). Only the uploaded document’s contents are sent, and only to return the extracted fields.
• Limited use: the data is used solely to perform that extraction for your account. It is not used for advertising, not sold, and — per Anthropic’s commercial API terms — not used to train AI models.
• Transient: the document is sent for processing and the structured result is returned to your account; the AI provider does not retain it for its own purposes.
• Optional & operator-initiated: this runs only when a staff user chooses to upload a document to the importer. It is never applied to end-customer or driver accounts automatically.

5. Data Security

All data is transmitted over HTTPS (TLS encryption). Passwords are stored as bcrypt hashes and never in plaintext. Customer data is logically isolated between tenants — no customer can access another customer's records. Access to administrative functions requires authenticated sessions with role-based authorization.

6. Data Retention

We retain account and operational data for as long as your account is active. If you request account deletion, we will remove personally identifiable information within 30 days, subject to legal retention requirements for financial and transaction records.

7. Your Rights

You may request at any time:

• Access to the personal information we hold about you
• Correction of inaccurate information
• Deletion of your account and personal data
• Opt-out from SMS notifications (reply STOP or update portal settings)

To exercise these rights, contact us at customerservice@lantallc.com .

8. Cookies and Tracking

The FlowOps by Lanta Portal uses session tokens stored in browser localStorage for authentication. We do not use third-party tracking cookies or advertising pixels.

9. Children's Privacy

Our platform is intended for business use by adults. We do not knowingly collect personal information from individuals under the age of 18.

10. Contact Us

For privacy-related questions or requests, please contact:

Lanta LLC
889 Airport Park Rd
Glen Burnie, MD 21061
customerservice@lantallc.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. Continued use of the portal following changes constitutes acceptance of the updated policy.